PRESS RELEASE: Bigelow Tea Introduces Butterfly Pea Flower Sapphire Bay and Vanilla Midnight Herbal Teas
Available Exclusively At Select Walmart Stores and Walmart.com
October 22, 2024 Fairfield, CT – Bigelow Tea, a third generation, woman owned national tea market leader in the United States, has just launched a new brand of teas, Bigelow Butterfly Pea Flower. This innovative line includes two uniquely delicious flavors, Sapphire Bay™ and Vanilla Midnight. Each premier herbal tea blend is sold exclusively at select Walmart stores and Walmart.com
With a commitment to delivering the perfect cup of tea, these expertly crafted blends feature quality-sourced and trending ingredient, butterfly pea flower. Each caffeine-free herbal tea offers a vibrant color and delicious flavor, making every cup a beautiful tea drinking experience.
NEW Bigelow Tea Butterfly Pea Flower Vanilla Midnight
Vanilla Midnight Herbal Tea is a soothing blend of butterfly pea flower, cinnamon, natural vanilla flavors, and other comforting ingredients. This caffeine-free herbal tea is reminiscent of the tranquility of the quiet hours of the day and offers a dark blue brew and a sweet herbal floral aroma. Perfect for winding down after a long day, each cup provides a smooth, sweet, earthy flavor that elevates one’s mood and creates a serene experience. Take one sip and begin your mindful journey!
NEW Bigelow Tea Butterfly Pea Flower Sapphire Bay
Sapphire Bay Herbal Tea transports the tea drinker to a tropical paradise with its blend of butterfly pea flower, passionflower, pineapple, mango, and other ingredients. This caffeine-free herbal tea brews to a deep purple-blue, exuding fruit aromas and robust, sweet flavors that make every sip a delightful island escape.
"I’m so excited to share our newest blends, Bigelow Butterfly Pea Flower Sapphire Bay and Vanilla Midnight," says Cindi Bigelow, president and CEO of the family- and woman-owned Bigelow Tea. “These premium herbal teas feature the amazing and magical butterfly pea flower, delicate blossoms carefully sourced from small family, women owned farms in Thailand. I was so fortunate to visit one of these gardens not so long ago. It was so impactful to experience these breathtaking gardens first hand and up close. The flower itself is exquisite and naturally vibrant in color, offering an enchanting experience that’s as beautiful and delicious as it is healthy. This is what I call the ‘power of blue!’ In an exclusive partnership with our friends at Walmart, we have crafted these premium teas to nurture the mind, body, and spirit. It is my hope that tea lovers everywhere will get to experience each captivating and relaxing blend.”
Available exclusively at select Walmart stores and Walmart.com, these premier unique blends are perfect for novice and seasoned tea enthusiasts alike looking to explore trailblazing flavors while enjoying the mesmerizing color-changing properties of the vibrant butterfly pea flower. Bigelow Butterfly Pea Flower Sapphire Bay and Bigelow Butterfly Pea Flower Vanilla Midnight herbal teas are designed to calm the mind, elevate mood, and offer a multi-sensory experience transforming each consumer’s tea time into a self-care moment. Try it brewed hot or over ice. Pricing MSRP at select Walmart stores and Walmart.com is $4.98. Count: 18 tea bags.
About Bigelow Tea Company
Based in Fairfield, CT and 100% family and woman-owned, the Bigelow Tea Company pioneered the specialty tea category nearly 80 years ago. The third-generation company takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America’s #1 leading tea company brand. Producing over 2 billion tea bags annually in our the company’s three manufacturing facilities in the U.S., the Bigelow Tea line includes more than 150 varieties of Flavored, Traditional, Green, Herbal, Decaffeinated, steep by Bigelow Organic, Bigelow Benefits Wellness teas and Bigelow Botanicals Cold Water Infusion – including its flagship specialty tea flavor, “Constant Comment”®, an all-time American favorite. Bigelow Tea products are available nationwide and internationally as well as on www.BigelowTea.com
For more information, contact: media@bigelowtea.com