We've been in business for almost 70 years and we felt it was time to re-examine our packaging. We believed we could better...
Some of the changes we've made include:
There's no need!
Offering a time range can be confusing for some consumers, so we decided to provide a specific recommended time for each type of tea.
Because we offer a naturally calorie-free, fat-free and sugar-free beverage, we're not required to put nutrition information on our boxes.
Nope! Because tea is a leaf, if not correctly protected, it can absorb whatever is around it - from air and moisture to surrounding aromas
Nope! Our box (as well as our strings, tags, and tea bags) have been recyclable since before the packaging refresh.
Pays homage to our heritage as an American, family-owned company.
Bigelow markets over 100 varieties of tea (including black, green and herbal)...
Definitely not. We're moving as fast as we can, but because we have a LOT of tea in a lot of places, some stores/regions will get Bigelow's new packaging more quickly than others.
We're moving as fast as we can - we promise!
They like it a lot, and we're glad! Much of what we changed/added came directly as a result of consumer feedback.