Bigelow's New Look FAQ's
Why did Bigelow change
We've been in business for almost 70 years and we felt it was
time to re-examine our packaging. We believed we could better unify
our look and our messaging across our different tea lines (herbal
teas, green teas and black teas), but more importantly, we wanted
to do a better job of letting our boxes share with our consumers
who we are as a company, and as a family. Among other changes, each
panel of our box was carefully reviewed to see how we could tell
consumers about our efforts to create the best recipes possible,
about how we got started as a company, and why we put our teas in
foil pouches. We care very deeply about quality and are really
proud of our family heritage - this felt like the right time to
reacquaint our consumers with those values and with the ways in
which those values have made us the company we are today.
We are proud that in making these changes, we have also been
able to give our consumers a box that is cleaner, simpler, easier
to read and emphasizes the Bigelow brand and the flavors they love,
and we've simplified the experience our consumers will
have when shopping for, preparing, and enjoying Bigelow Teas.
Some of the changes we've made include:
- We've added one of 9 unique family stories to the top of each
box. These stories share important, surprisingly fun facts about
our company's heritage and values.
- Our logo is easier to read and speaks to our American, family
owned company history
- We've made sure our teas are easier to find, easier to share
and easier to understand.
- We're sharing more about our recipes and the ingredients that
make them so tasty.
- We're telling consumers about our commitment to quality in
everything that we do: flavor, freshness, packaging, and
- On the bottom of the box, we tell consumers the name of the
Bigelow employee who packed that box, and we've also made the "best
by" date easier to read.
- A convenient tuck tab makes it easier to open and close our
new, sleekly designed box.
- Are the flavors different? Nope!
- Did the ingredients change? No way!
- Is the number of tea bags in each box different? Definitely
- Do I get the same amount of tea in each box/bag?
- Is pricing different? Only by a little bit. It's been years
since we took a price increase and our price increase is actually a
result of increased cost of ingredients and raw materials.
The instructions now say "no
squeezing, please." Why not?
There's no need! A common myth is that you have to squeeze the
tea bag to get the flavor out of your tea, but it's not necessary
at all. (In fact, squeezing the tea bag will only put bitter
tannins into the cup - yuck!) Why get your fingers wet if you don't
Why are the brew times on the box
Offering a time range can be confusing for some consumers, so we
decided to provide a specific recommended time for each type of
tea. That said, really, you can brew your tea for whatever time you
like - there is no "correct" steep time: it's all about your
Why did you remove the nutrition
Because we offer a naturally calorie-free, fat-free and
sugar-free beverage, we're not required to put nutrition
information on our boxes. However, all of that information is
available on our website or by calling our Customer Service team.
Is there something I can help you with today?
Did someone buy the company
Definitely not! Since Ruth Campbell Bigelow started Bigelow in
1945, we have been - and continue to be - 100% family-owned and
Is the foil pouch
Nope! Because tea is a leaf, if not correctly protected, it can
absorb whatever is around it - from air and moisture to surrounding
aromas. We've always used our special foil pouches to ensure that
our tea stays completely pristine, fresh and flavorful. Next time
you open up a pouch of Bigelow tea, take a whiff - you'll be able
to tell exactly what we're talking about!
Did the box just become
Nope! Our box (as well as our strings, tags, and tea bags) have
been recyclable since before the packaging refresh. It's important
to us that our consumers know we're doing our part, and that we're
encouraging them to do the same!
What does the new logo
Our new logo, which states "America's Classic" and "Family Tea
Blenders Since 1945" pays homage to our heritage as an American,
family-owned company - two attributes of which we are very
The new logo says "America's
Classic"... are Bigelow's teas grown in America?
Bigelow markets over 100 varieties of tea (including black,
green and herbal), all of which are blended and packed in the
United States - specifically in our Fairfield, Connecticut, Boise,
Idaho, and Louisville, Kentucky plants.
If I have a box that still has
the old design, does that mean I have old tea?
Definitely not. We're moving as fast as we can, but because we
have a LOT of tea in a lot of places, some stores/regions will get
Bigelow's new packaging more quickly than others. No matter what
the box you get looks like on the outside, you'll
absolutely get the exact same quality, flavor and freshness
inside that we've always delivered. We promise! (Note:
Even if you have a box at home that was purchased a while ago, and
the "best by" date on the bottom of the box has passed, there's no
need to be concerned about your safety or health.)
When can I expect to see the new
boxes in my local store/town?
We're moving as fast as we can - we promise! Because we have a
LOT of tea in a lot of places, some stores/regions will get
Bigelow's new packaging more quickly than others, but we expect the
new packaging to be distributed nationwide by Fall/Winter 2013.
How have consumers responded to
the new packaging?
They like it a lot, and we're glad! Much of what we
changed/added came directly as a result of consumer feedback. As we
at Bigelow reflect on our company's rich history, it's important to
us to simultaneously maintain a commitment to core values like
quality, freshness, and family, AND to challenge ourselves in ways
that help us to innovate and stay relevant. The last 68 years have
been great, and we're determined to make the next 68 years (and
beyond!) even better.