Phil and Chris Simms Quarterback Bigelow Green Tea Effort

Phil and Chris Simms Quarterback Bigelow Green Tea Effort, May 1, 2006 by Brand Week, Staff Reporter

NEW YORK -- Bigelow Tea said Monday it has signed former NFL star Phil Simms and his son, Chris Simms, quarterback with the Tampa Bay Buccaneers, to appear in a new ad campaign for Bigelow's signature line of green teas. Financial terms were not released.

The campaign, via Tracey Edwards O'Neil, Manchester, N.H., will be anchored by print breaking this month in The New York Times, The Wall Street Journal, Tampa Tribune, Sports Illustrated, Money, Forbes, Golf, Golf Digest, and Best Life. Support will include radio and national POP. Spend was not released.

Steve Rosner and Bob Philp, 16W Marketing, Rutherford, N.J., which represents both Simms, negotiated the deal. This is not the first time the Fairfield, Conn.-based Bigelows has used a star athlete in a marketing effort. A Bigelow Tea campaign late last year featured New York Yankees' manager Joe Torre.

"This is our first endorsement of a product as a father-son team and we are honored to be on board with a well-respected, family owned company like Bigelow Tea," Phil Simms, who played for 15 years with the New York Giants and led them to wins in Super Bowl XXI and XXV, said in a statement. "Diet, nutrition and a healthy lifestyle are the reasons I drink Bigelow's Green Tea, and it just tastes great."


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