Combine the elements of a major television network, an enthusiastic coach, a group of volunteers, and an
irresistible 2-month challenge and what you get is a tale of how several Bigelow employees teamed together
to accomplish one goal!
"We want to share our story with you, we want to share our journey. We also put together what we consider the 10 key
steps (listed at the bottom of the page) for you and your company to possibly use as a guide if you want to start a similar program..."
Article written by Team Member Cheryl
A CHALLENGE IN THE MAKING
This past June, ABC Primetime invited our company to participate in a Corporate Weight Loss Challenge game
theory show. The challenge was to prove how positive and negative reinforcements (becoming healthy for
one’s sake vs a threat of humiliation) motivate in team environments. Bigelow Tea (positive motivators)
competed head-to-head against the Bridgeport Bluefish (negative motivators) to see how many team participants
could each lose 15 pounds in a two-month period. Several guidelines were established to determine an
ultimate winner.
ABC guidelines:
- Ten participants per team.
- Minimum weight allowance to participate: 175 pounds.
- Same clothing must be worn for original and final weigh-ins.
- Participants choose their own weight loss strategy.
- Goal: Lose 15 pounds in two months.
- Scoring: Each team member earns 1 point if successfully losing 15 pounds or more at final weigh-in.
No point awarded if less than 15 pounds lost. Total team points tallied to determine ultimate team winner.
Bigelow guidelines:
- Agree to work in team fashion.
- Drink 3-4 cups of Bigelow green tea daily.
- Weekly weigh-ins to be conducted to review results.
- Weights to be posted on conference room board for tracking progress.
A preliminary visit to our company on June 20 provided ABC Primetime Producer, Tom Berman, and Associate
Producer, Christine Murphy-Costello, an opportunity to tour our facility operations and meet with potential
team participants. Soon after notification of our company’s participation, our first team collaboration was
held to design a special t-shirt for the event. The slogans, ‘Drink Green – Get Lean’ and ‘TEAM Bigelow –
moteavated to lose weight’ were selected.
THE CHALLENGE BEGINS with INITIAL WEIGH-INS
A caravan of ABC personnel returned to Bigelow early Tuesday morning, July 18, to set up their lights, cameras,
sound and scale equipment. After capturing some early morning film shots of our operations, team participants
gathered on the production floor for the opening shoot. Each of us were greeted by Jay Schadler (ABC Primetime
Correspondent) before individual interviews were conducted. The team then proceeded to the Blending Warehouse
for our initial weigh-ins. One-by one, we stepped up to the scale as our weights were recorded by ABC. Three
team members (Liz , Don and Mike ) were each presented with video cameras to document their personal journeys
and team events over the next two months. The day’s festivities concluded with an initial team meeting to
discuss some moteavating ideas to assist in our weight loss endeavors.
THE CHALLENGE CONTINUES as TEAM STRATEGY TAKES SHAPE
Daily teamwork, diet and exercise became three synonymous words spoken throughout the next two months.
With Cindi Bigelow leading the group, our strengths were identified as we began our journeys toward a healthier
lifestyle. To assist in reducing the unwanted pounds, the company subsidized a two-month gym membership
fee for each person and many participants elected to utilize one of the two gyms next door for their workouts.
Others opted for neighborhood walks or other home activities. It was difficult at first to change a lifestyle
we were accustomed to, but once we became adjusted to the new routines, it was easier to continue with our
exercise and diet programs. Feeling good about ourselves was a moteavating factor that encouraged us to stay
the course. But one common denominator prevailed as the backbone of our strategy– the support given and received
from teammates, coworkers and family.
As our weight loss regimes continued, our weekly weigh-ins began to see promising results. In the beginning,
some of us were a little shy stepping on the scale in a public setting, but once the weights were posted on the board, the shyness
disappeared along with the pounds and waistline measurements. Although individual weight loss triumphs and
struggles were experienced along the way, sharing our own stories aided in a greater support group as we focused
on each person’s goal. The group shared much advise about the effects certain foods and exercises have on
weight loss. A variety of articles and recipes were circulated and countless weight loss discussions occurred
throughout the workday.
Halfway through the challenge, ABC returned to film one of our weekly weigh-ins along with additional camera
footage at the homes of Liz, Don and Mike. By this time, four team members reached their weight loss goal,
some were within five pounds, and a handful of others were experiencing a more slightly uphill battle. But
once again, we were each determined that we would not let the team down. True diligence would prevail, and
teamwork, dedication, and perseverance would win out. Our weekly weigh-ins increased to twice per week to help
ensure we remained focused in reaching our goal.
Three different guest speakers joined us to offer a variety of nutrition and weight loss information. Stavros
Mastrogannis, Personal Trainer and Lifestyle & Weight Management Consultant, Rene White, Nutraceutical Consultant,
and Lisa Storch, Holistic Nutrition Health Counselor, each shed some additional light on the impact of body, diet,
exercise and the reaction to certain foods consumed. Other factors that affect our health and well-being (physical
activity, career, spirituality and relationships) were also discussed. Each presenter also shared healthy recipes
with us.
The challenge’s excitement was expanded to include an additional nineteen employees from Corporate and Operations.
Although their participation would not be highlighted on ABC’s show, they agreed to abide by the established guidelines.
TEAM ‘C’ was named for all others who elected to lose weight on their own. Without documentation of weekly
weigh-ins, the total members and weight loss for this team is unknown.
The single most debated topic throughout this time centered on the accuracy of our scale readings. Three weeks
into the challenge, accurate scale readings were not obtainable on our warehouse scale. A new scale was
purchased and debates still existed as to its accuracy. A third scale was brought in for comparison purposes.
The results – three different scales all with different readings! Keeping our fingers crossed, we felt confident
the digital scale was within a 1-2 pound variance from ABC’s, and just to be on the safe side, we thought an
additional loss of two pounds would ensure that we would not experience any last-minute surprises at our final
weigh-ins.
Our three camera techs took their assignments seriously. Their keen and witty insights captured the essence of
their own personal journeys and the team adventures. Feeling a little camera shy at first, Liz recorded everyone
else but herself. One morning, she experienced a tearful meltdown and her son reached for the camera and began
recording her innermost thoughts. The comical camera buff, Mike, always looked for the unexpected rare moments.
“Things seemed good to film at the time. If it airs, I’ll probably be in trouble!” As for Don, he’s been very
quiet about his own efforts, but be assured he will share some laughs along the way. Overall, more than 30 hours
of film footage was provided to ABC for incorporation into the show. Whether it was a weekly meeting, weigh-in,
lunch, gym workout, or home video, everything was fair game for this camera crew.
THE CHALLENGE ENDS with FINAL WEIGH-IN
With eager anticipation, September 19 finally arrived and many of us found it comforting to reach the end of the
challenge. Bridgeport’s Arena at Harbor Yard hosted the final weigh-in segment. As ABC was performing final
setup preparations, we each had time to reflect over the course of events that led up to this day.
For the first time since the weight loss challenge began, both teams met face-to-face. Emerging from the
ballpark dugouts, team participants met over home plate and shook hands before proceeding up the stadium steps
for another interview to relate our weight loss experiences. Then it was time to face the scale one last time –
just you and the scale. Once again, ABC recorded everyone’s weight as they stepped up for their final weigh-in.
Tom, Christine and Jay tallied the individual weight losses and team points. The moment of truth arrived as
one-by-one, the results were announced. Weight losses from both teams ranged from 13 to 31 pounds.
Although ABC Primetime has not confirmed a scheduled air date as of this writing, stay tuned as they highlight
how positive and negative motivations work in team environments and witness for yourself the power of TEAM
BIGELOW!
THE JOURNEY AFTERWARDS
Looking beyond the first 15 pounds of weight loss, the team was determined the challenge was not going to end.
Although a few have already reached their ultimate weight goal, plans were put in place to successfully maintain
their weight. While many others still have a few additional pounds to shed, TEAM Bigelow has geared up once
again and established another two-month goal along with ultimate weight goals. As we continue our quest to shed
those extra unwanted pounds, the weekly weigh-ins are continuing but we can feel comfortable that the cameras are
not lurking around corners!
MEET THE TEAM
- KATHY (-31 pounds)
”Several years ago, I lost my spirit and my true self and I gained at least 55 pounds. Being a member of
the TEAm Bigelow gave me the will, moteavation and the determination to start a journey to find what I
lost and to lose what I gained. With everyone’s support, friendship and caring words and deeds, my
spirit is starting to rise again and I am on my way to losing the extra pounds. And watch out – my true
self hopefully will be arriving too.”
- MELANIE (-18 pounds)
”I will admit that although being on television was not a goal for me, wanting to prove to all of ‘TV Land’
that I could make the effort and successfully lose the 15 pounds was a huge incentive! But the BEST part for
me was actually DOING IT…LOSING the weight! I was beginning to feel that my age and injuries were going to
win the ‘battle of the bulge’ but I found out that victory always goes to hard work and perseverance!
Cliché or not, I forever count my experience with Bigelow’s weight loss team as a solid foundation for
future successes.”
- ED (-22 pounds)
”I have learned through this experience that, “It is not necessarily our individual efforts that make the
most difference but it is the support, courage and hard work of others that help individuals accomplish great
and challenging things.”
- DON (-22 pounds)
”The challenge was far more than just a weight loss experiment; it was an intimate opportunity to share
and support many different facets of teammate life experiences that became appreciated through the shared
relationships in achieving our goal.”
- LIZ (-20 pounds)
”This was truly a life style change for me. Getting up at 4:25am was not a problem. I am at the gym by
5:00am each day. I never went to the gym before this. My motto is, “I can do all things through Christ
which strengthens me.” Phil 4:13 – I prayed a lot, cried a lot, and drank lots of Green Tea. I have no
desire to eat and do the things I did before. I have to thank God, ABC, the ‘TEAM,’ my co-workers, and my
family. Everyone was and is very supportive!
- MARYANN (-16 pounds)
Leafy greens are quite okay,
But white and starchy…stay away.
Drink lots of green tea and water every day,
and watch your waistline waste away.
- MIKE (-19 pounds)
”Never go to a weigh-in with wet pants.”
- JEANNETTE (-13 pounds)
”It was a challenge but by faith and hard work, I was able to drop 13 of the 15 pounds required to meet
PRIMETIME requirements. Due to getting off to a slow start because of some of the medication I was (and
still am) taking, I came up short, but I am still determined to lose a total of 60 pounds and get down at
least three more dress sizes by the grace of God. I have already dropped two sizes during the past two
months. – My advise to anyone out there who is thinking about loosing weight, “JUST DO IT.” You don’t know
what you can accomplish if you first do not try.”
- CHERYL (-19 pounds)
”Although this weight loss exercise was ultimately individual goals we each had to attain, utilizing
teamwork to achieve its success was equally important. For me, the interest, support and coaching from
family and co-workers were vital elements that geared me towards accomplishing my goal through a change of
lifestyle that includes a better balance of both diet and exercise.”
- RICHARD (-20 pounds)
”To lose weight, eat everything and anything you desire, but beware, you are what you eat, so eat less and
you will see less….of yourself.”
- CINDI BIGELOW (Team’s General Manager)
”This has been one of the most enjoyable journeys as I watched a group of people pull together and work so
hard to help each other achieve their goal. It was a very moteavational experience that one could take a
lesson from in every chapter of life.”
10 Steps for a Successful Corporate Weight Loss Program:
- Ensure team members are committed for an 8 week period. Dropping out is not an option.
- Pick a team captain (might be best if not part of the weight loss program), who understands the commitment of this role. This person must be able to provide the right combination of Support and “tough love” – this blend is critical.
- All members starting weights, weekly weigh in result and each individual weight loss goal must be posted for all to see. The weigh-ins are done in front of the team, this way the members can applaud those who lost weight that week and can rally and offer suggestions for those who did not , to get them back on track , in a positive way. Being positive and upbeat must be the way the team feels when they leave the room.
- All members must drink 3-4 cups of Green Tea (preferably Bigelow – it worked for us) per day.
- All members must commit to ½ hour a week to meet to honestly access each members performances (triumphs and pitfalls).
- Keep the team focused on doing this for their health, this is for the long haul – to make our bodies strong. This should be a lifestyle change for all individuals.
- Each member must try to exercise a couple of times a week, whatever activity they prefer to do. Exercise burns calories.
- Come to the meeting even if you have a gain during the week, do not find excuses to a miss meeting.
- Seek support from coworkers and family.
- Healthy eating, no soda, no processed foods, watch your sodium intake.