Why did Bigelow change packaging/design?

We've been in business for almost 70 years and we felt it was time to re-examine our packaging.  We believed we could better...

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What's actually changing?

Some of the changes we've made include:

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Why are the brew times on the box different?

Offering a time range can be confusing for some consumers, so we decided to provide a specific recommended time for each type of tea.

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Why did you remove the nutrition panel/facts?

Because we offer a naturally calorie-free, fat-free and sugar-free beverage, we're not required to put nutrition information on our boxes.

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Is the foil pouch new?

Nope! Because tea is a leaf, if not correctly protected, it can absorb whatever is around it - from air and moisture to surrounding aromas

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Did the box just become recyclable?

Nope! Our box (as well as our strings, tags, and tea bags) have been recyclable since before the packaging refresh.

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What does the new logo say/mean?

Pays homage to our heritage as an American, family-owned company.

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The new logo says "America's Classic"... are Bigelow's teas grown in America?

Bigelow markets over 100 varieties of tea (including black, green and herbal)...

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If I have a box that still has the old design, does that mean I have old tea?

Definitely not. We're moving as fast as we can, but because we have a LOT of tea in a lot of places, some stores/regions will get Bigelow's new packaging more quickly than others.

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How have consumers responded to the new packaging?

They like it a lot, and we're glad! Much of what we changed/added came directly as a result of consumer feedback.

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