When Ruth Campbell Bigelow started Bigelow Tea in 1945, the going was tough. She had created a wonderful tea, “Constant Comment,” but now had to try to sell it¬, one store at a time. One day, she visited a store that had begun to successfully sell her tea. The shopkeeper shared with her that he had been opening up a container to allow his consumers to enjoy the tea’s amazing aroma. “One whiff and they were sold!” he said. Ruth immediately started including in each case an “extra” little jar of “Constant Comment” labeled “open and whiff.” Shops across the country placed this whiffing jar by their cash registers. This would prove to be a defining moment that helped grow our family’s tea company into the success it is today. Thank goodness for that little jar!